STATEMENT OF PRIVACY (United States Only)
American Honda Motor Company, Inc. (American Honda) is considerate of the privacy of our visitors and the individual sensitivities of personal information. At American Honda, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. Because privacy and consumer trust are important to us, we provide this privacy statement for you to explain our policies in detail. While information is critical to providing quality service, we recognize that one of our most important assets is our customers' trust. Our goal is to protect your information.
This statement explains our privacy policies and procedures in connection with data collection and usage governing the American Honda Family of Web Sites which include Honda.com, Corporate.Honda.com, Automobiles.Honda.com, Racing.Honda.com, Powersports.Honda.com, Hrca.Honda.com, Hondapowerequipment.com, Marine.honda.com, Honda-engines.com, Ahm-ownerlink.com, Owners.Acura.com, eStore.Honda.com, Hondafinancialservices.com, Hondafinancialservices.com/ir, Acurafinancialservices.com, Acura.com, and Civictour.com. This statement does not apply to our offline information practices.
You can visit our Web Sites without sharing personally identifiable information.
You can visit our Web Sites without telling us who you are and without revealing any personally identifiable information to learn about American Honda Motor Co., Inc. ("AHM"), American Honda Finance Corporation ("AHFC"), our product and service information, special offers and promotions, and investor information. You can also access financial planning tools.
"Personally identifiable information or personal information" refers to any information that identifies or can be used to contact or locate you such as name, mailing address, phone number, email address, social security number, and account number. Use of certain features and tools on this Site requires that you provide us with personally identifiable information. However, you always have the option not to provide personal information by choosing not to use a particular feature.
We may request personally identifiable information in order to enhance your experience on our web sites. There are instances where American Honda requests personally identifiable information to provide the web site visitor a service or correspondence (such as promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request. The information you provide is used by American Honda to improve the services we provide you and to help us promote products and services that are of most interest to you. The information may be merged with other information American Honda already knows, such as whether you are an owner of a Honda or Acura vehicle.
To use American Honda's Internet services, such as the Dealer Locator and brochure requests, we require a certain amount of personally identifying information such as name and address to meet your request. We may use this information to identify and access data in the existing relationship we have with you to provide you with the requested services. We may request email addresses as an alternate means of contacting you.
We collect and use anonymous information
We may gather and store certain anonymous information about your visit, including the name of your Internet Service Provider (ISP), the type of browser and operating systems used to access our site, the date and time you access our site, the website that referred you to us, and the pages you visit (click-through). This information does not identify you personally. This information is collected and used to generate statistics, measure site activity, and improve the usefulness of our sites.
Some of our sites, such as Automobiles.Honda.com and Owner Link/My Acura, use web beacons also called single pixel gifs. Their use helps us determine the effectiveness of our advertising campaigns. Certain gif files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy. In short, web beacons collect only a limited amount of information including cookies and time and date of viewing and do not contain personally identifiable information. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by going to: http://preferences.truste.com/preference.html?affiliateId=99. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
American Honda has reasonable security measures in place to protect your personally identifiable information. This information is protected while being transmitted through a Secured Sockets Layer (SSL) connection. Most web pages that display personally identifiable information are encrypted using 128-bit SSL, which is an industry standard. The following brands' brochure requests, however, are not transmitted through a SSL connection: Engine, Marine, and Power Equipment. In addition, the Motorcycle brand site does not currently transmit brochure and email notification requests through an SSL connection. In addition, we have security procedures and policies in place to safeguard against loss, theft, unauthorized access, destruction, misuse, and modification of this information after we receive it. However, perfect security does not exist over the internet. If you are an Owner Link/My Acura registrant, you can help protect your personally identifiable information by selecting the "Log Out" icon before you close your browser.
Our web sites may contain links to other sites. However, please be aware that if you access these links you will be leaving our site. As a result, we encourage users to read the privacy policies of those sites as we are not responsible for their content, links, or privacy procedures.